Whitewood Design collaborates with Basic Agency to provide a diverse range of design, animation, and technology for Lululemon Further. Lululemon Further introduces a groundbreaking women’s ultramarathon clothing line, addressing the need for products specifically designed for female athletes. The collection features innovative items such as the BeyondFeel running shoe, Support Code Bra, Runsie, and Cooling apparel, all infused with unique technologies tailored for advanced athletic performance. Our team utilized various 3D techniques and design approaches to effectively explore and communicate the qualities of these exceptional products.