From Beats by Dr. Dre and Sacai comes a collaboration that celebrates unique style and individuality. Sacai – an innovative label recognized for mixing high concept designs with functional utility – helps us find a balance between technology and fashion.
I directed this film for Beats approaching every element with a strong design methodology. Feeding into unique lighting setups, compositions and experimental 3D animation. Alongside working closely with the multi talented Syd featured in the film.
Stills
Full Credits
Mill+
Director: Matt Whitewood
EP: Christina Thompson
Head of Content: Ian Bearce
Production Supervisor: Georgina Castle
Producer: Erica Grubman
Line Producer: Peter Keenan
DoP: Flor Collins
2D Lead: Krissy Nordella
CG Lead: Matt Whitewood
Design & Animation: Anton Woll Soder, Matt Whitewood
Colorist: Josh Bohoskey
Editor: Leanne Belgiorno
Beats by Dre
Art Director: Michael Malowanczyk
Producer: Chelsea Larner
Stills
Photographer: Daniel Hall
Design: Matt Whitewood