Meet the Cowboy 4, the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail.
Everyone shops online
The entire suite of CGI images and product feature animations were developed exclusively for Cowboy's bespoke online store. Each asset was integrated into an interactive ecommerce experience.
Research & Development
A volume of exploratory images and art directions explored in a design development stage of visual language.
Credits
Created by Whitewood Design LLC with BASIC for Cowboy.
Creative Directors
Matt Whitewood & Antar Walker
CG Design & Animation
Matt Whitewood
Antar Walker
Jordi Pages
Dobromir Dyankov